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Media kit

Questions can also be put directly to the founder: Arne Govaerts —

The problem

Consumers, people, prefer to spend their time with family or friends. In addition, more and more consumers are questioning the environmental and climate impact of their daily purchases.

The solution

NORMAL is an online grocer with a strong focus on sustainability.

By working with returnable packaging as much as possible, we try to limit waste. If this is not possible, we always choose the most ecological solution.

We bring our own orders to our customers. This way, we avoid unnecessary kilometres and avoid extra disposable packaging needed for transport.

Currently, we deliver on Mondays and Fridays in the provinces of East Flanders, Antwerp and Flemish Brabant and in the Brussels Capital Region, always between 4 pm and 9 pm.

About student-entrepreneurship

Arne Govaerts, founder, works at NORMAL alongside his studies at the HOGENT. The special status of student-entrepreneur provides the necessary flexibility. For more information on student-entrepreneurship we refer you to the HOGENT E-lab (

Previously published blogs and articles